Team Profile

  • Kevin Best

    Kevin Best

    Kevin Best is the founding Director of Efinity. Kevin formed Efinity as a result of his experiences from implementing a website solution while he was the Sales & Marketing Manager for Genesis Energy. The Genesis experience left him believing there was a gap in the market for a specialist web services company that specifically focussed on business outcomes rather than just technology or design.   

    Apart from his marketing role at Genesis, Kevin has been a business manager at Powerco Ltd where he was responsible for the development & implementation of the successful Home Power Prepayment Metering System and the Energy Centre remote kiosk-based transaction system. 

    Outside of technology Kevin can be found at various football venues around the region, either watching his children, playing or coaching the next generation of wannabe All Whites.

  • Sonny Fernando

    Sonny Fernando

    Sonny Fernando is a Director of Efinity. He has been with Efinity for over 9 years. He has a strong background in strategy, business development, general management and sales & marketing. His two prior roles to joining Efinity were Commercial Manager Pharmaceutical Excipients for Fonterra, a member of Fonterra’s global strategy team for growth business, and Country Manager New Zealand BASF Pharmaceuticals.

    Sonny has a passion for delivering world class solutions online for the benefit of Efinity clientele. Sonny along with his team conceived of and delivered that has been a significant advancement in online and digital technological use for the petrochemical sector in managing people and assets.

    He has the ability to sit alongside clients and work with their business plans in order to translate these into online strategies that work within the resources constraints that are available to the client. 

  • Adrian Sole
    General Manager (Shareholder)

    Adrian Sole
    Adrian brings to Efinity strong people management, commercial development, marketing, ICT and FMCG experience. His previous leadership roles have been General Manager of Taranaki Daily News (A Fairfax Company), Web Farm / Free Parking, Peru Café, & Senior Account Manager Telecom. 

    Adrian is passionate about leadership, his community and people achieving their potential, when it comes to why clients engage with Efinity, he will be making sure we truly understand the core “problem(s)” that they face so Efinity can provide great business solutions for clients via utilizing sound business processes, best practice methodologies and of course digital technologies to achieve these outcomes. 

    In his spare time, Adrian loves to go trail riding all over NZ on his KTM 350, play golf and enjoy traveling and new food experiences with his wife Melanie.
  • Graham Nelson
    Lead Designer / UX

    Graham Nelson

    Graham has worked in the digital space since 2001. He has been with Efinity since 2009 and leads Efinity's UX solutions through wireframing and prototyping, poring over the detail, facilitating workshops and collaborating closely with developers to ensure the UX is clear, positive and intuitive.

    Graham’s thoughtful and creative approach to Visual and UX Design is the base for solutions that deliver engaging experiences. He is a native digital thinker meaning his designs are flexible and work on any device from mobile screens to large displays.

    Before coming to Efinity, Graham has spent time in advertising working for AIM Proximity and has also contracted with boutique agencies Salted Herring, Resen and Gusto in Wellington. Before coming to NZ Graham worked as an interactive designer in Dublin, Ireland.

  • Aaron Taylor
    Senior Back End Developer

    Aaron Taylor

    Aaron has been at Efinity since the start of 2012 after being drawn to New Zealand from the UK.

    He holds a BSc Honors Degree in Computer Science from the University of Essex and is a specialist in back-end development using the Microsoft technology stack. He is a keen problem solver and is adept at seamlessly integrating solutions with external software and services. His careful attention to detail and expert advice throughout the development process results in effective and innovative solutions.

    In his spare time, Aaron likes to play and watch soccer (or ‘football’ as he is very keen to correct), as well as keep up to date with the latest technological trends.

  • Christian Harsana
    Senior Front End Developer

    Christian Harsana

    Chris, originally from Indonesia, was a web designer wannabe who finally found his niche in front-end (FE) development: an area where he can enjoy engineering great designs and with a focus on continuous improvement and innovation.

    He has been with Efinity since the end of 2009 after finishing his Masters degree in Computer and Information Sciences from AUT University. Specialising in HTML, CSS, and JQuery, he also has a keen eye for usability, accessibility, and FE optimisation.

    He enjoys reading about design and sports, playing basketball, as well as keeping up to date with his 2 favourite teams: Utah Jazz and AC Milan. When not at work, his little boy keeps him on his toes.

  • Johan Nugraha
    Intermediate Back End Developer

    Johan Nugraha

    Johan joined the Efinity team soon after earning his MCIS from AUT with flying colors and has been with Efinity since 2015, bringing insights into the latest trends in technology.  

    Prior to Efinity, Johan has worked in the commodity finance field in Singapore for 4 years, developing a high-performing, scalable, enterprise system for managing high value international trades. Johan is a keen learner and has experience working with various web technology stacks, such as Oracle and Microsoft technologies, and most recently with mobile app development. He is primarily responsible for developing and maintaining the wide-ranged digital solutions that Efinity provides to its customers.

    Johan is an ardent lover of chocolate and plays piano in his free time.

  • Reeju Raju
    Intermediate Back End Developer

    Reeju Raju

    Reeju is a Software/Web Developer, with a Bachelor’s degree in Engineering – Computer Science from Anna University, India, and a Post Graduate Degree in Computing from Unitec, Auckland, New Zealand.  

    She specialises in ASP.Net MVC, C#, WPF, HTML, CSS, SQL, and has almost two years of experience working with the government firm Statistics New Zealand, during which time she was involved in developing the Microeconomic Platform (MEP), which determines New Zealand’s economic statistics.  She joined Efinity in 2014 as a back-end developer and an integral part of the team.  

    Her other interests include reading books, especially thrillers, listening to soft music, and enjoying spicy food. 

  • Michael Reader
    Senior Front End Developer

    Michael Reader
    Michael joined the Efinity team in 2016 after coming to New Zealand from England, with his fiancee after she secured work in New Plymouth.  He is a multi-disciplined front end web developer, with several years experience. He made his first website when he was only 13 and hasn’t looked back since. In 2008 he graduated with a BSc First Class Honours Degree in Software Systems for the Arts and Media, from the University of Hertfordshire.

    He started life creating PHP, MySQL, and HTML based solutions whilst working on projects for the University of Hertfordshire and the renowned Cambridge-based agency Mobas. Around 2012 he made the transition to focus on front-end development, working in London for Candi and then Morrisons, further honing his skills in HTML(5), CSS(3) and JavaScript.

    His interests are football and enjoying all the wonderful aspects of life in New Zealand.
  • Davina Best

    Davina Best
    Davina is married to Kevin Best and is one of the owners of Efinity.  She has been instrumental in keeping the back-end financial and business processes operating correctly for the last 16 years.

    Davina & Kevin have 3 beautiful children who they dedicate a great deal of their lives towards and they enjoy the company of their family and friends and many sporting and social activities.
  • Leonard Harris
    Intermediate Back End Developer

    Leonard Harris

    Leonard joined the Efinity team in 2016 after graduating with a BSc in Computer Science from the University of Waikato. During his time at University, he was awarded the best team medal in a second-year software engineering paper project. With top grades at University, he was also eligible for doing his BSc with honours

    He has diverse talent across web and software development with a strong passion for mobile app development of which he has two apps on the Google Play store.  One is currently showcased on Backendless.comLeonard has become a well-established back-end and mobile app developer at Efinity and brings an outside the box style of thinking. 

    When not developing mobile apps he is often playing guitar, skiing, or volunteering at holiday kids camps in New Zealand.

  • Chris LaFranchie
    Senior Back End Developer

    Chris LaFranchie
    Chris has over 10 years of experience in the IT industry and brings strong experience in finance, inventory and enterprise level applications to the Efinity team. He has worked with Taranaki businesses such as TSB Bank, Tenderlink and Fitzroy Engineering.  

    Chris has a Bachelor of Computing and Mathematical Sciences degree from Waikato University. He is a practical problem solver that is driven to find the right solution for each problem.

    When Chris is not at work he can be found somewhere down the coast surfing, fishing or windsurfing.
  • James Pritchard
    Project Manager

    James Pritchard

    James joined the team at Efinity in late 2016 and took up the role of Project Manager. James has a strong background in technology and is a CompTIA A+ certified technician, and experienced in standards implementation, quality assurance, and events management.

    He holds s Account Technician Diploma (NZAT), New Zealand Diploma in Business (NZDipBus), and New Zealand Institute of Management Diploma in Management (NZIM). James is continuing his education through Massey University while working at Efinity and is near the completion of his Bachelor’s Degree, a double major in Computer Science and Information Technology.

    James has a focus on creating a truly agile approach to project management and is committed to supporting the developers he works with, to provide the best software solutions for the clients of Efinity.

    In his spare time, James enjoys working on computers and playing the violin.

  • Rosanna Gray
    Intermediate Front End Developer

    Rosanna Gray

    Rosanna joined the Efinity team in 2016. Her expertise is in front-end development, where she works with HTML5, CSS3, SASS, and Javascript. When it comes to working with the web, she is familiar with web accessibility and responsive web design. She loves all things to do with web layouts and enjoys collaborating with others to build engaging, and rich applications.

    Rosanna has a degree in Bachelor of Design Innovation (Media Design) from Victoria University of Wellington. She also holds a Diploma in Science and Technology, with a focus in Computer Science from Massey University Palmerston North. Prior to working at Efinity, she had over 2 years experience working as a web designer and front-end developer for companies such as Horowhenua Honey Co, Traverse Advertising, and the New Zealand Treasury. 

    In her spare time, she likes to explore new bush tracks, go swimming, and enjoy playing board games.